http://www.brandpassion.co.uk branding + marketing + communications Mon, 18 Jan 2010 15:06:37 +0000 http://backend.userland.com/rss092 en This is a summary of a presentation I gave at Media and Marketing’s Advertising in the Recession conference last December. Essentially, nine months later little has changed in how Banks advertise and it makes me wonder whether they really have got the message. Recession is used as the big word to ... http://www.brandpassion.co.uk/2009/10/banking-on-advertising-building-a-brand-in-recession/ We all exhibit animal tendencies from time to time, and occasionally they are reflected in how we  operate under different conditions. Stress, uncertainty and panic evoke certain reactions, as do joy and euphoria. When things get difficult some people, just like an ostrich, put their head in the sand and hope ... http://www.brandpassion.co.uk/2009/01/are-you-a-fox/ Building a brand is about focusing on key objectives and then delivering consistently against those objectives. A brand is so much more than a name – it's about meaning. A failure to communicate meaning is the difference between brand and bland. A brand that resonates strongly with its target audience ... http://www.brandpassion.co.uk/2009/01/the-difference-between-a-brand-and-a-bland/